PPC management

Generate top-tier leads with PPC marketing

Do you want to attract ready-to-buy clients to your business? By leveraging the power of PPC, we can reach your target audience precisely when they're searching for your products or services on search platforms like Google and Bing. Our management service ensures that your campaign is fully optimised, generating the most targeted leads, maximising your return on ad spend.

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tartget your ideal client

What is Pay-Per Click Marketing?

PPC is an advertising model where we display advertisements for your business on platforms such as Google, Bing or social channels like Facebook. PPC allows us to hone in on your ideal customer by using hyper-relevant keywords and targeting to generate top-tier leads.

Another benefit of pay-per-click is you only pay when a prospect clicks on your advert. By monitoring the traffic and conversions, we can continuously optimise the campaign to ensure we are getting the best value from each click.

the holy grail

Our approach to PPC management

Studies show that people searching for local services are wary of advertisements and tend to scroll down to find local companies that rank at the top of the local search results. In fact, over 75% of clicks from a local Google search happen in the Google 3 pack.

By improving your local SEO profile, building local authority accross the web and by growing your review status (amongst many other things), we will position your business in this prime position.

ahead of the rest

Some facts about Google Ads

As of 2023 studies show that people are four times more likely to hit on ads posted on Google when compared to any other advertising platform. Here are some more numbers that highlight why Google are ahead of the rest.

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The top 3 advertising spots on the top of the Google search results capture 46% of the clicks

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Of ad clicks come from mobile devices. We make sure your ads look and perform great on mobile

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Of internet users click on ads when making purchases online. Ads will help you get ahead of competitors

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Of trades rely more on Google Ads when it comes to PPC when compared to other alternatives

local seo

We can do local in multiple locations

If your business has more than one location, we can use the same local SEO strategies at each location to increase your reach and generate your ideal local customer.

We could run a local SEO Birmingham campaign for example at the same time as ten other locations for the same business. In 2023 nearly 50% of Google searches have local intent, so increasing your local reach is extremely effective.

Client feedback

Don’t just take our word for it

Choosing Frank to create our new website and manage our online development has been a great decision. We get new leads every day and the results keep improving.

Frank digital created a beautifully branded website for our Birmingham charity. James worked with us to understand our ethos as an organisation and our new site represents this perfectly.

We needed a website that explained our product easily and quickly. Frank digital created a new site and wrote the copy that led to a 500% increase in conversions. They know what they're doing!