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LM Plumbers had spent 10 years building a great business dealing directly with letting agencies. Last year they wanted to expand and start offering their services directly to the public. To do that, they knew they would need a strong online presence.
When they approached us, their website had not been SEO optimised and they had no off-page authority. They were ranking on pages 7-10 of Google and received no enquiries at all, in other words, we were starting from scratch.
We would conduct competitor research to see which companies ranked on the first page and at the top of the local Google 3 pack, for the same services. We would then reverse engineer their success and improve it, guaranteeing the best results.
As LM Plumbers had little to no authority across the web, we needed to build that quickly using off-page SEO strategies. As a local service business, we would focus a lot of effort on developing a strong local presence to generate the highest converting traffic.
The planning and research phase of an SEO project is so important. We need to know who we are trying to beat (the completion). What services do LM Plumbers want to rank for and what do people type into Google to find those services? Which has the biggest volume per month? And of course, what actions will yield the best results and deliver the best ROI.
On-page SEO allows us to tell Google why they should prioritise a website, it’s basically what search engines will read. Some of our on-page work for this project included:
Here we needed to build LM Plumbers’ trust across the web as they had no presence. Off-page SEO is all about signalling to search engines that this is a trusted website and you should rank it. Here is some of what we did:
As a local service business, it was imperative that we built up their local presence and got them ranking on Google maps. Local searches are growing every year and local traffic is the best converting traffic on the internet. As you can see on in the image we got LM Plumbers to the number one spot!
By learning about your business and highlighting key areas that need improvement, we can define clear goals and establish strategies to achieve them.
Increase in organic search engine traffic
Increase in enquiries from local customers
Increase in daily calls from local customers
Google reviews to develop brand trust
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