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Their previous website was built on Wix, and while they were unhappy with its appearance, a relatively easy fix, the real issue ran deeper. After reviewing the site, we identified a lack of clear structure and messaging as the main problem.
Despite having several news articles in major online publications driving traffic to the site, visitors weren’t converting into enquiries or orders due to a confusing layout and unclear calls to action.
Our first task was to streamline the content, condensing information spread across multiple pages into a clear, compelling message that explained the product, its users, and its value. We also highlighted well-known venues and public figures already using the product to build trust and credibility.
We rebuilt the site using WordPress to eliminate the sluggish performance they experienced with Wix. The main goal was to engage visitors quickly and guide them toward enquiring about renting or buying the product.
The new site structure was designed around an optimised sales funnel, making it easy for visitors to understand the product and take action. Clear calls to action and improved navigation led to a significant increase in conversions.
In addition, we launched an automated email campaign to their subscriber base, which drove further engagement and delivered a strong uplift in sales enquiries.
New layout turned organic visitors into high-quality leads fast
leads generated from a fully automated email campaign
Clear messaging and structure reduced bounce rate by 75%
